Jeremie Dunning
rotation21.jpg

The Rotation

With a high volume of content launching across multiple channels each quarter, Finish Line needed a way to deliver comprehensive stories within a diverse, cross platform strategy. As a series of printed pieces, The Rotation helped define the brand’s new era and break through the noise of endless social posts screaming for attention.

The idea was to build a seamless content ecosystem where customers could enter and exit at any point, yet always grasp the full story.

The idea was to build a seamless content ecosystem where customers could enter and exit at any point, yet always grasp the full story.

rotation7.jpg
rotation1.jpg
rotation10.jpg
The creative strategy operated off of an objective: to tell the story of the most relevant sneakers. The content and method of delivery dictated the format for each of these printed pieces.

The creative strategy operated off of an objective: to tell the story of the most relevant sneakers. The content and method of delivery dictated the format for each of these printed pieces.

Expressing the personality of the entertainer, athlete, influencer and product simultaneously was a delicate balance of Brand Standards and custom design treatments.

Expressing the personality of the entertainer, athlete, influencer and product simultaneously was a delicate balance of Brand Standards and custom design treatments.

rotation12.jpg
rotation13.jpg
rotation14.jpg
The design execution relied on creating flexible templates that opened space for the design team to uniquely bring each personality to life within the tight timelines between capture and launch.

The design execution relied on creating flexible templates that opened space for the design team to uniquely bring each personality to life within the tight timelines between capture and launch.

rotation21.jpg
rotation20.jpg
rotation26.jpg