Jeremie Dunning
rfid3.jpg

Sneaker Feed Touch Screen

In development of the top level brief to engage customers with deeper storytelling in the newly designed Finish Line stores, the idea of delivering content from the Finish Line ecosystem specific to every shoe in the store was born. In partnership with both internal and external experience teams, my team led concept creation, UX, UI and design of Sneaker Feed, a touch screen that triggered product specific content by placing any shoe in the store near the screen.

rfid10.jpg
Product served as the entry point to the customer journey, unlocking detailed stories behind every shoe in the store.

Product served as the entry point to the customer journey, unlocking detailed stories behind every shoe in the store.

rfid8.jpg
Getting shoes on the customer’s feet through the touchscreen was the pivotal moment, designed to seamlessly drive purchase and close the journey.

Getting shoes on the customer’s feet through the touchscreen was the pivotal moment, designed to seamlessly drive purchase and close the journey.

Hyper relevant, localized content infused the brand’s voice into the experience, adding a vital layer of discovery and entertainment.

Hyper relevant, localized content infused the brand’s voice into the experience, adding a vital layer of discovery and entertainment.

rfid12.jpg