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Digital Commerce

User testing and rounds of design iterations are pillars to the creative process for executing anything in the world of digital commerce. Equally important is collaborating with other business units to ensure that what is being created can be operationalized and supported across teams. Understanding the role digital commerce channels have in the full spectrum of the brand experience is fundamental to delivering sales goals for the business.

Seamless UX / UI design is expected.  Product photography is an important element of differentiation that creates desire for product through a consumer's emotional connection.

Seamless UX / UI design is expected. Product photography is an important element of differentiation that creates desire for product through a consumer's emotional connection.

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Captivating the user is important no matter the screen size, but understanding where they expect to be influenced is essential to the design process and keeping users on the path to purchase.

Captivating the user is important no matter the screen size, but understanding where they expect to be influenced is essential to the design process and keeping users on the path to purchase.

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Maintaining the brand presentation day-to-day using a blend of graphic and photography standards, while continually pushing the creative, is the true test of a creative director.

Maintaining the brand presentation day-to-day using a blend of graphic and photography standards, while continually pushing the creative, is the true test of a creative director.

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