In today’s landscape of always on, never ending feeds, most content coming from a brand can easily get scrolled over. Our internal creative and brand teams collaboratively developed the tone of this platform to be real and raw. The creative strategy placed entertainers and athletes at the center of the creative process, to craft genuine glimpses into their lives. We directed the shoots, edited all the content and lead the design team through executions that engaged consumers through all channels at key moments in their journey.