Jeremie Dunning
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Adidas "Draft Day"

Long-form content is often seen as ineffective in retail due to shrinking attention spans. We proved otherwise by anchoring our creative brief in a cultural moment, showing it can engage audiences and drive awareness. The campaign won a One Club Silver Pencil for storytelling and omnichannel impact.

The key component of the creative strategy was to create a genuine connection between the audience and a cultural moment experienced intimately through the perspective of the person at its center.

As content consumption evolves, our storytelling approach must adapt, shaping narratives that align with shifting behaviors and emerging technologies.

As content consumption evolves, our storytelling approach must adapt, shaping narratives that align with shifting behaviors and emerging technologies.

Product imagery played a critical role alongside video content visually linking the footwear to the story while inspiring consumers across commerce channels.

Product imagery played a critical role alongside video content visually linking the footwear to the story while inspiring consumers across commerce channels.

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This project took home the One Club Silver Pencil for storytelling and omnichannel campaign.

This project took home the One Club Silver Pencil for storytelling and omnichannel campaign.

I’m not one for self promotion or driven by ego. Usually, I accept accolades with the perspective that they are a nice pat on the back. I’m a firm believer in the “work” winning the award, not any one person. This is a huge recognition of what a team can do together.