Jeremie Dunning
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Finish Line Retail Innovation

As part of an updating the brand, Finish Line needed to break through the traditional retail environment and distance itself from the competitive landscape of sneaker retailers. The aging fleet of stores was a clear target to propel the new brand in the eyes and hearts of the customer and match the brand they were engaging with online.

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The design of this next-generation store was inspired by the brand’s industry leading digital execution. Continuous testing and validation were critical to ensuring the success.

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Innovation was fueled by customer insights, revealing a clear demand for more ways to discover product, validate its cultural relevance, and instantly identify what’s trending now.

Innovation was fueled by customer insights, revealing a clear demand for more ways to discover product, validate its cultural relevance, and instantly identify what’s trending now.

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The design of digital experiences, such as RFID enabled touch screens activated by product engaged customers with deep and locally relevant storytelling.

The design of digital experiences, such as RFID enabled touch screens activated by product engaged customers with deep and locally relevant storytelling.

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Being relevant in sneaker culture means staying true to its heartbeat and intimately understanding the links between influential cities and the communities that drive them.

Being relevant in sneaker culture means staying true to its heartbeat and intimately understanding the links between influential cities and the communities that drive them.

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