Jeremie Dunning
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STATUS

STATUS is an independent loyalty brand unlocking access to the JD and Finish Line family. We crafted the brand positioning, name, and visual direction—building a bold expression of access and benefit, a flexible yet distinctive identity system, and clear communication of STATUS’s value at every touchpoint.

The visual direction for STATUS broke away from the usual retail loyalty clichés moving beyond tired smiling faces to deliver a fresh, authentic perspective.

The visual direction for STATUS broke away from the usual retail loyalty clichés moving beyond tired smiling faces to deliver a fresh, authentic perspective.

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Landing on a new brand name is tougher than naming your first child. STATUS was born from a commitment to deliver promise and value packed into six powerful letters.

Landing on a new brand name is tougher than naming your first child. STATUS was born from a commitment to deliver promise and value packed into six powerful letters.

Alongside the bold, poppy color palette, we incorporated low fi animation that captured attention and brought a playful, engaging energy to the experience.

Alongside the bold, poppy color palette, we incorporated low fi animation that captured attention and brought a playful, engaging energy to the experience.

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The STATUS brand strategy is rooted in function delivering bot free access, something the sneaker community can’t find anywhere else.

The STATUS brand strategy is rooted in function delivering bot free access, something the sneaker community can’t find anywhere else.

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