Sometimes, we overestimate the value of the thing we make and underestimate what happens when it enters the world. The real value isn't restricted to the 30 seconds. It's when the brand becomes part of the consumer's world. For World Cup, we didn't just make a campaign. We created a statement of differentiation. We sent the vintage UK double decker bus into the world. And for the entire tournament, it became the platform for energy. The bus created moments, experiences and conversations. That’s when 30 seconds became something more than 30 seconds.
To everyone who made this work possible - Thank you!
