Jeremie Dunning
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Nike Air

This campaign combined forces across broadcast, stores, site, social, email, blog and more to bring the story of Nike Air to Finish Line customers. We leveraged a key agency partner to help refine the concept and direct the commercial while we simultaneously developed a creative strategy focused on bringing the product story to life across all channels.

The broadcast commercial blurred the lines between illusion and reality, setting a tone that the rest of the campaign carefully maintained with a similar nuanced approach.

The broadcast commercial blurred the lines between illusion and reality, setting a tone that the rest of the campaign carefully maintained with a similar nuanced approach.

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Consistency is just the foundation. True impact comes from tailoring the narrative to each channel, creating meaningful engagement with the consumer.

Consistency is just the foundation. True impact comes from tailoring the narrative to each channel, creating meaningful engagement with the consumer.

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